Interesting analysis of the entire 'corn job' but the most interesting thing about the one's in the business is they are not understanding the fact that there is a potential for these kind of multiplexes and instead of going for controlling stakes in Malaysia and else where in Asia there's a huge market in India only. people want to see a spectacle...going to the movies can be a family outing if prices are affordable.

Multiplexes are burning a deep hole in common man's pocket. they are looting it all away with some argument or the other. But fact and misery of common man remain as prominent as they are and perhaps will be. when will Govt. come out of the slumber?

this is the sheer violation of the govt. rules. I wonder how they can come and one can believe their argument that they are not violating the law. One thing that in the market is sold at 10 if somewhere will be sold with five time more prices, if it's not the violation then can somebody tell me what is?

I am sure if Shahrukh Khan reads this article, next time instead of asking for foreign rights for a movie he will ask for popcorns rights.

The movie studios need to think on this option seriously. Our recent visit to one of the theaters was a shock as we were forced to take food coupons worth Rs.100 each irrespective of the fact whether it's been used or not and we ended up spending Rs. 1000/- for a 2 hrs movie.

the issue is the movie studios dont get any revenue from the sale of the expensive corn!!

i wonder why multiplexes are running ata loss despite this day light robbery or are they pulling a fast one on shareholders as well?

I will like to disagree with you.

I know they are charging us exorbitantly, but it is upto us to boycott to them . If we are going again to ask government to intervene in such matters then again will be allowing socialism to enter through back-door.

It is just laws which has made them to find a novel way to circumscribe it without breaking it; and they will again do it if other laws are forced upon them.
It should be the consumers who should take the initiatives. Why don't we organize no snack day, we can at least make them and public realize and take action.

The competition should and would lead do justice, and maybe within few years they all will realize that they can't control prices.

Why is that issue ? I don't watch movies to give money to movie studios. It should be the worry of movie studios to have arrangement with them.

I may be hyper-generalizing it, but isn't it same like saying that food courts or retail shops should also pay money to movie studios, or parking lot contractor who charges me 30 rs for 3 hour parking.

I want multiplexes to charge me the true price not the ones which they charge me now; but i really don't want government to intervene it.
It would be similar to the US carmakers who always supported liberalization,and now when they are no more green asking government to give them people's money.

Now I am clear that why this sort of revolution under the cover of mushroom growth of multiplexes in metros is not percolating to other cities of the country. It is a great loot. In fact the consumer is the worst victim in this country whether in the telecom sector, mobile or banking sector in the absence of a viable regulatory mechanism.

More than a decade ago, the great columnist D.H. Pai Padankar had written about the business of cinema houses in his usual style. He had given the calculation of percentage of entertainment tax, sales tax (at that time there was no vet), income tax etc., leaving only a small percentage of tickets-sale to the owner of a cinema house. That is why these crumbling buildings of cinema houses in cities and towns alike have turned into pristine glory only.

However, I am confident that in this age of competition, in the wake of globalisation, these multiplex owners, thriving under the patronage of the political masters, will have to mend their ways or to perish as their predecessors cinema house owners faced.