Comments - Latest Popular Stories, Instablogs Community by Godinchief

Vivek Dhar

Vivek Dhar — Tue, 18 Nov 2008 00:00:00 +0000

Makes me more happy! We should run market education program on TiVO and tell people to use more and open the gates of online advertising in India.

Naveen

Naveen — Tue, 18 Nov 2008 00:00:00 +0000

It’s better late than never! This is certainly a breakthrough in the Indian television industry and it was to happen sooner or later.

Tata Sky Plus is just the beginning. Other Digital TV service providers, including Airtel and Reliance will follow the footsteps.

Sanyog

Sanyog — Tue, 18 Nov 2008 00:00:00 +0000

Well, finally TATA Sky comes out of the slumber to relieve the viewers and to end the channels’ “see as we show you” monopoly. Thanks a lot as it’ll come out to be a great relief for the viewers and a time saver for those who can’t afford to see their favorite channels at the right time because of some work or the other.

Harshpaul

Harshpaul — Tue, 18 Nov 2008 00:00:00 +0000

Cheers for ad-free TV!! It truly is a great development.

I think it will be some time before ad companies can fully realize the extent of the loss from people not watching ads, as even ”recorded” ads will appear as ads ”watched”.

Hasibul

Hasibul — Tue, 18 Nov 2008 00:00:00 +0000

It seems to have very interesting features like pause, record & rewind. Definitely looks and sounds interesting. You people must be enjoying this...guess we have to wait for some time till we get these kind of products here.

Souransu

Souransu — Tue, 18 Nov 2008 00:00:00 +0000

Tata Sky plus lives upto my expectation & as an actual user, I feel its worth your money. With their STB, you feel completely in control. Although these sentiments look very biased but its true. Their pause,rewind feature has the same feeling of control/power experienced while watching a a DVD at home. Record function is just what my family wanted for recording their shows whenever they are gonna miss them. Yeah these features may not be used every time you sit to watch television, but you realize its value only when you happen to use it. Again its a matter of what value you perceive in the product, and in my opinion those who are passionate about tech products, will surely like what Tata Sky plus has to offer.

Yash

Yash — Tue, 18 Nov 2008 00:00:00 +0000

I think tatasky plus is a great product , and its surprising that tatasky made it available in India at so early stage of DTH growth. Its not still available in such a simple format in many developed countries around the world.

Also price offered is very low and mouth washing. I wanted to get these features and all alternative hardware was costing nothing less then 20k and was doing half what tatasky plus offer.

Manishkumar

Manishkumar — Tue, 18 Nov 2008 00:00:00 +0000

The technology like these have really taken off the control from the hands of TV channel operators who are cashing in on by forcing the viewers to watch whatever crap they want to in middle of a program. i don’t give a damn about the advertising industry weather they go in loss or in profit but most importantly i am concerned about more annoying ways that are about to be introduced by the ever “innovative” brains of advertising industry.

Meanwhile they can advertise here -

Chandni

Chandni — Tue, 18 Nov 2008 00:00:00 +0000

Everyone around was raving about Pause ,rewind and record features of the revolutionary product “Tata Sky plus” So I upgraded my normal Tata Sky connection…..the decision has been mind blowingly correct!

These features are quite useful considering most of the times there are family fights for watching soaps (at least in my house). Tatasky always come up with interesting & useful features.

Vishal Gondal

Vishal Gondal — Tue, 18 Nov 2008 00:00:00 +0000

soon there will also be a major change in the concept of TRP..

with no Prime time left with a DVR...

Shweta Shetty

Shweta Shetty — Tue, 18 Nov 2008 00:00:00 +0000

As rightly said, advertisers need to use other modes for advertising. The most effective being mobile advertising as it is the next best entertainer after television. Nevertheless the screen would be smaller :-)

Vishal Gondal

Vishal Gondal — Tue, 18 Nov 2008 00:00:00 +0000

cool infact there will be a change in the way TRPs for TV are calculated as
these will be a shift in the prime time

Anupam

Anupam — Tue, 18 Nov 2008 00:00:00 +0000

As mentioned in the article itself, the pause, skip applications are already in use. However, Tata Sky Plus will now make sure that the technology reaches the homes of the common Indian man.

Undoubtedly, this would be a boon for all those who love watching TV and don’t really want to have popcorn in ad breaks. Great news for the couch potatoes like me but not so good for the advertising industry.

”Isko Laga Daala to life Jhinga La La”

Sanwali

Sanwali — Tue, 18 Nov 2008 00:00:00 +0000

Its really a revolutionary product in the Indian market. Best part is that we can skip the ads and even catch up with the shows that we miss when not at home.

Arjun

Arjun — Tue, 18 Nov 2008 00:00:00 +0000

I have been using it for few days... and really best feature is that you can skip ads... No more you need to waste your time watching on-your-face-unasked advertisements

Advertisers will need to change their plans, as they for sure will loose the medium of Television within few years.

Sumit

Sumit — Tue, 18 Nov 2008 00:00:00 +0000

This sounds great!!! Now I won’t have to fight with my wife for the remote. Lollllzzzzzz! Now there is Tata sky recorder and Skip button to relieve the tension off and to help me see my favorite channels, what if I do it after my wife finishes her favorite programs.

Sweta

Sweta — Tue, 18 Nov 2008 00:00:00 +0000

Of course, the advertisers will be aiming Internet but I think they are realizing that mobile is the Internet on steroids. Moreover, mobile is a personal medium, and it’s portable. So automatically advertising is going to shift from TV to mobile and Internet, but now the pace will be a bit faster.

Sanyog

Sanyog — Tue, 18 Nov 2008 00:00:00 +0000

Imagine a scenario when there are no advertisements.

How will the world be introduced to new products coming in the market? How consumers will change their lives for the better? It’s wrong to say that people don’t watch advertisements. People still love watching ads. They click on ads. They buy after being influenced by ads. That’s how the industries are growing. Of course, we cannot neglect the word of mouth too here, which now-a-days plays a major role. Advertising is social interaction. Neglect it. No problem. But, you’ll come back for sure. We can’t survive without ads. What say?

Frank

Frank — Tue, 18 Nov 2008 00:00:00 +0000

it’s an old thing here and majority of users in US do it for a long time... what irks me is only 45 minutes of recording...its too short you know! it won’t be a big benefit if you want to record 2-3 favorite operas while at your office or on beach. If they can do the recording part with the sever, that would be great. Yes, it does demand a big initial investment but it’ll reduce the cost of their set top box. it will come out to be a win win situation for both.

Sumit Mehra

Sumit Mehra — Tue, 18 Nov 2008 00:00:00 +0000

There will be new Ad forms:

Example:

http://news-service.stanford.edu/news/2008/november12/video-111208.html

The ads business still has a long way to go. With event of intelligent data, it gives advertisers amazing opportunity to reach the right viewers.

Most people hate ads, as the current Ads system (more specifically television) holds no contextual meaning.

Going into the future in a time precious, information overloaded world -

Optimized search, contextually relevant information and meaningful ads will hold the key to progress.

What do I mean by contextually relevant? When you choose to go and watch a movie in a theater, almost everyone hate the ”Nirma” Ads, but majority still enjoy the previews of the upcoming movies (these are nothing but Ads, but in this case relevant to the viewer at that given time).

Anil

Anil — Wed, 19 Nov 2008 00:00:00 +0000

Devoid of context, barring exceptions, most of the TV ads in India cause irritations to the viewers, Now they have a choice to skip unwanted ads. But advertising has to stay in one form or the other. Advertising not only help in selling a product but also educate consumers about the new products. The question is of medium as the guru of Mass Communication Marshal McLuhan said at least two decades ago that the medium is message.

Arjun

Arjun — Wed, 19 Nov 2008 00:00:00 +0000

Just for information.. Every DTH provider in India is planning to role out such service..

http://www.business-standard.com/india/storypage.php?autono=47912&tp=on

It is just that Tata Sky took it first

Prestorikan

Prestorikan — Sat, 22 Nov 2008 00:00:00 +0000

Finally no fights with my wife - its the perfect ad put up by Tata. I don’t think advertising industry is even bothered by this technology because by now they might have thought of showing ads as we see them during a live match with the screen squeezing a bit and ad appearing on the sidebar. skipping that would mean skipping some part of your program. I think this is better than the previous method of showing ad as we knew that the program is not going to resume before 3-5 minutes and we skipped the channel for a while. and also we won’t hear the popular line from the anchor - Don’t touch that remote or Don’t go away.